7 Cruelty-Free Makeup Brands I Love

What is Cruelty-Free makeup?
Cruelty-free makeup have not been tested on animals. Most cruelty free makeup brands states that none of the ingredients used in their production can be tested on animals. These type of tests performed on animals include acute toxicity testing, eye and skin irritation testing, skin sensitivity testing, carcinogenicity testing and re-productivity and developmental toxicity testing.

People only buying from cruelty-free companies is effective because it boycotts the practice of testing on animals and proves that there is a specific market for cruelty-free consumers.

Here are 7 makeup brands that is Cruelty-Free available in South Africa:

makeup brands south africa1. MUD (Make-Up Designory)
MUD is cruelty-free and do not test on animals. At the moment they’re 70-80% vegan, and possibly becoming completely vegan.

Privately owned both in South Africa and in the USA, MUD cosmetics is all about the three basics when it comes to make-up application: correct, cover, conceal.

cruelty free makeup pretoria2. Kryolan
Kryolan is 100% cruelty-free and they do not test finished products or ingredients on any animals, and neither do their suppliers or any third-parties. They have an extensive range of over 16 000 high quality make up products and accessories.

Most of their skin shades are controlled with the aid of a photo spectrometer; which is a device used more commonly in scientific laboratories that measures and monitors colors with pinpoint accuracy.

pretoria east makeup companies3. Essence
Essence says ‘NO’ to animal testing. They have confirmed that they have never conducted any testing on animals for products or ingredients.

With the help of alternative testing methods, Essence, like the rest of the cosmetics industry, are continuously working on assessing whether new raw materials really are safe for use.

makeup companies in pretoria east4. Urban Decay
Urban Decay goes by the saying ‘Kindness over cruelty’. They are one of the most recognisable brands on this cruelty-free list. In 2017 they opened stores in the Western Cape and then Gauteng, they also launched an online shop.

Urban Decay is beauty with an edge and a high-performance cosmetics in an insane range of shades.

GOSH Cosmetics is certified cruelty free by PETA. They confirmed on their website that they do not use animals to test any of our products or ingredients, they also do not commission others to perform animal tests.

Cosmopolitan has names GOSH ‘The Most Affordable Vegan, Paraben-Free, Cruelty-Free Make-up Brand We’re Obsessed With’ in their March edition this year.

centurion makeup brands6. Catrice
This is a budget-friendly brand that is dedicated to creating new and trendy make up products. They have a special division that develops 14 different limited edition collections each year.

Catrice have stated that they do not carry out or commission any testing on animals for the manufacture of our products.They has also confirmed in an email response that none of their products are sold in countries that may require animal testing by law (ie. Mainland China).

7. LA Girl
L.A. Girl is last on our list and ‘Affordable luxury’ is how they market themselves. LA Girl is constantly striving to provide innovative cosmetics to their consumers everywhere.

They have confirmed that they are 100% cruelty free.

All the brands above are approved by PETA (People For The Ethical Treatment Of Animals).